giftsvur.blogg.se - Spotify joe rogan deal said worth

The _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. It contains the domain, utk, initial timestamp (first visit), last timestamp (last visit), current timestamp (this visit), and session number (increments for each subsequent session). If this cookie does not exist when HubSpot manages cookies, it is considered a new session. Whenever HubSpot changes the session cookie, this cookie is also set to determine if the visitor has restarted their browser. It contains the domain, viewCount (increments each pageView in a session), and session start timestamp. This is used to determine if HubSpot should increment the session number and timestamps in the _hstc cookie. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc. In Rogan’s case, it’s hard to argue with a $100m+ payday, but there’s still a good chance he sold himself short.Īnalytical cookies are used to understand how visitors interact with the website.

Seeing the downsides of exclusivity firsthand will likely influence up-and-coming podcasters facing similar decisions.Īlex Cooper of Call Her Daddy and Dax Shepard of Armchair Expert both signed exclusive deals with Spotify recently - will others be so fast to follow suit? Who needs influence when you can get the bag?

Serving a smaller audience and having less impact.

Building Spotify’s recurring revenue instead of his own.

Losing a direct relationship with subscribers.

When the deal was announced, Andrew Wilkinson of Tiny compared the move to Howard Stern’s deal with Sirius, arguing that Rogan got ripped off.Ĭiting Stern’s waning cultural influence, he questioned whether Rogan’s payout was worth the trade-offs of going exclusive. Rogan isn’t the 1st big name to lose influence after going exclusive

YouTube subscribers: Pre-Spotify, Rogan averaged 265k new YouTube subscribers per month post-deal, he’s averaging 100k.

Google Trends: In 2020, Rogan maintained steady interest and regular spikes since going exclusive, his baseline interest has dropped and he’s only spiked 2x.

Twitter followers: Pre-Spotify, Rogan’s guests averaged 4k new followers after an appearance on the show since going exclusive, that number has dropped to 2k.

Spotify hasn’t revealed Rogan’s listenership numbers, so the report looked at a variety of secondary metrics before and after the signing, including: Since going exclusive, Rogan has lost influence On paper, the deal looked like a win-win.Ī new report from The Verge suggests Spotify got the better end of the deal. Spotify’s market cap jumped by ~$4B within a day of the announcement. In May 2020, Joe Rogan signed a $100m+ licensing deal with Spotify giving the streaming platform exclusive access to his podcast.